Opening as the nation marks its 250th anniversary, Americana examines America as a brand: how the country’s identity has been shaped and projected through design, advertising, photography, fashion, and popular culture.
Work by pop artists and Guggenheim fellows invites visitors to consider the gap between the America we imagine and the America we experience.
Related Programs
Exhibition programming extends beyond the gallery walls through talks, performances, and special events, including a National Hot Dog Day celebration with the Oscar Mayer Wienermobile and a live garden concert by Americana singer-songwriter Angela Easterling.
Featured artwork: Norm Clasen Sunset Chase | Nicholas Galanin Imaginary Indian | Nari Ward North Star | Paul Rousso Ben Ten | NASA Worm logo by Richard Danne | The Oscar Mayer Weinermobile |
Kristen Cavallo | Virginia Museum of History and Culture
Imagining Best Products explores the radical retail experiment led by Francis and Sydney Lewis, whose Richmond based company Best Products became an unlikely platform for architectural innovation.
The Lewises were passionate collectors of contemporary art, often trading appliances from their own catalog for artwork, even as they found themselves building big box stores across suburbia. They began to ask: how do you bring art into the American landscape? They answered by inviting architects including James Wines of SITE, Robert A.M. Stern, and Stanley Tigerman to rethink the retail warehouse.
Through original drawings, models, and photographs, the exhibition traces how that question sparked a creative response that helped redefine retail architecture in late twentieth century America.
About the Curation Team
Curator: Don O’Keefe – Architect, Lecturer in Architecture, Harvard University Graduate School of Design
Associate Curators: Dana Barale | Yuwei Chiang | Hazel [Chang] Gao | Luisa Haller | Xiya Jiang | Emi Kim | Maggie Martin | Maya Shamir | Sean Skaskiw | Meagan Tan Jingchuu | Shlomi Wolman | Fei Xiong | Yiming Zhu
Advisory Committee
Gabriel Boudali – Writer & art collections specialist | Elizabeth Cogar – Writer & visual artist | Tom Geismar – Founding partner, Chermayeff & Geismar & Haviv | Malcolm Holzman – Architect, partner, Steinberg Hart | Janet Parks – Retired curator & archivist, Avery Library, Columbia University | Edwin Slipek † – Writer, educator & architectural historian | James Wines – SITE | Suzan Wines – SITE, I-Beam
Additional Support
Students from the Harvard University Graduate School of Design contributed to the curation of this exhibition. As part of a research course, and with support from the Branch Museum of Design and exhibition sponsors, they investigated contemporary issues in design curation, including how museums can participate in the civic life of cities.
Lewis Butler Foundation | Brand Federation | Elmwood Fund | Tom Geismar | Jim Klaus | Arnold Stolberg | Bucci and John Zeugner | Baskervill | Glavé & Holmes | Hanbury Architects | Walter Parks | Bob Steele | Dan Barzel | Elizabeth Cogar | Richard Cross | Elliott & Terrell Harrigan | Donald Mann | Travis McCall | Michael Schewel | Edwin Slipek † | The Friends of Edwin Slipek | JFY Architects | Christopher Babcock | Caryl Burtner & David Stover | John Clark | Sharon Fuller | Richard Godsey | Joan Plotkin Han & Jiho Han | Margaret Hager Living Trust | Joanne T. McDonald | Joseph McGrath | Sue Ann Messmer | Abby W. Moore | Sal Musarra | Candy Osdene | Claudia Bates Physioc | George S. Richardson | Penelope Saffer | Clare & Jeff Schapiro | Anita Towell | Timothy Treinen | Peyton & Granville Valentine | Nancy West
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